Friday, 27 September 2013

How Johnson & Johnson Plans to Win the Prostate Cancer Battle



Johnson & Johnson (NYSE: JNJ) faces stiff competition in the battle for prostate cancer market share. The company's Zytiga is enjoying rapid sales growth in second- and third-line treatment as people live longer and the number of cases diagnosed and treatments prescribed climbs. Zytiga's market growth has caught the attention of big pharmaceutical companies and a slate of young up-and-comers.

Approvals have pushed Zytiga higher
J&J landed approval from the Food and Drug Administration for Zytiga as a treatment for metastatic castration-resistant prostate cancer, or mCRPC, in April 2011. The approval gave Zytiga, which is dosed orally, pole position in prescriptions for patients who had previously been treated -- and failed -- with intravenous docetaxol. The approval stemmed from positive phase 3 trial data, which showed that patients treated with Zytiga had overall survival of 15.8 months versus 11.2 months for patients treated with placebo.

In December, Zytiga got another boost when the FDA approved the drug as a treatment that could be used before chemotherapy. That decision essentially elevated Zytiga into a sure-footed second-line treatment. In a trial of patients who had not been treated with chemotherapy, overall survival was 35.3 months versus 30.1 months on placebo. While overall survival didn't meet statistical significance, Zytiga did significantly improve the amount of time patients were able to postpone taking opiates for pain and for having to initiate chemotherapy. In follow-up data released by J&J in February, those patients saw a 47% statistically significant improvement in disease progression, with median radiographic progression-free survival of 16.5 months versus 8.3 months for the control arm. Read more

No comments:

Post a Comment